Lianyun District Integrates Resources to Promote Chain Development of Scenic Areas

From: Lianyungang Daily Updated: 2024-02-23 08:52

"The location we are currently in is the core of West Lian Island, facing the sea and backed by green mountains. The main construction is a high-end resort hotel of 29000 square meters, which is staggered with guesthouses to meet the travel and accommodation needs of different tourists as much as possible." Yesterday morning, in West Lian Island Village, Lianyun District, the head of the district's Housing and Construction Department responsible for the West Lian Island’s comprehensive development project pointed to the "Beauty Reef" not far from the sea to the north and remarked. On the construction site along the coast, construction machinery was rumbling, and a brand new and oceanic architectural landscape was about to emerge.

In fact, this project is just a microcosm of the new style coastal tourism coastline depicted in Lianyun District. Lianyun District has the only coastal tourism coastline in Jiangsu Province. Since 2023, the comprehensive development project of coastal tourism, a key focus of the district, has achieved initial results. The roundabout road has been fully connected, and the renovation of shops at Xiaogui Mountain has been basically completed. Lian Island has been selected as one of the first provincial-level characteristic towns, and its coastal style continues to showcase its unique features.

The construction of the Beigu Mountain coastal boardwalk, the renovation of the West Embankment guardrail, and the upgrading of the coastal shoreline lighting vividly showcase the beautiful scenery of mountain and sea. Focusing on building the "most beautiful coastline", Lianyun District has included a series of goals and measures in the 2024 Work Report of District Government. In recent days, with the investment of 350 million yuan, the West Lian Island Village Ring Road has been put into use, which not only facilitates the production and life of local residents, but also deepens the coastal tourism industry in Lianyun District. "We have opened special bus routes to the scenic area and West Lian Island, allowing tourists to go to the fishing village to eat seafood and experience folk culture after playing in the scenic area." said Wang, the person in charge of Lian Island Tourism Company. As a result, Lianyun District is accelerating the comprehensive development of West Lian Island and the construction of projects such as fishing village living rooms and boutique hotels. "The island landscape is the most important and distinctive resource here, and we will try our best to present the production and lifestyle of the fishing village as authentically as possible." At the micro renovation construction site of Guishan Fishing Village, the on-site manager Chen Ming said that this approach can not only retain the indigenous people but also attract tourists from afar.

Building a coastal tourism belt and highlighting regional deep tourism and leisure tourism brands. In order to let tourists eat something new, live with romantic feelings, purchase generously, and have fun in Lianyun District, continuously shaping and highlighting the seaside characteristics is not enough. In 2024, Lianyun District will also focus on enriching tourism formats and improving tourism efficiency, mainly promote the construction of water parks, music festival venues, yacht clubs, "observing the sun through the sea of clouds” and other projects, actively expand the influence of the Huangwo outdoor off-road project, Maple Bay Unpowered Park, and Tangwang Lake Starlight Camping Base. The deep tourism and leisure tourism brands such as Qiansandao Sea Fishing, Yangshan Island Rainbow Bridge, and Seafood Tasting have been carefully promoted. The supply of tourism products has been continuously optimized.

“Lianyun District will firmly seize the opportunity of Lian Island’s successfully becoming a national 5A scenic area, carry out comprehensive and three-dimensional tourism marketing, and improve the reputation and attractiveness of Lianyun District's tourism. At the same time, we will strengthen the construction of tourism infrastructure, provide more tourism products with active tourist participation, enrich tourism formats, optimize and improve the tourism market environment and service level, so that tourists from other places can enjoy their travels and have fun, continuously enriching their experience and improving their satisfaction.” Guo, Deputy Secretary of the Lianyun District Committee and District Mayor, confidently remarked. Next, Lianyun District will integrate tourism resources such as mountain, sea and ancient streets, promote the chain development of scenic areas, achieve multiple linkages and interconnection of scenic spots, comprehensively improve the service capacity and operational level of Lianyun District's tourism, and establish a high-quality development brand of "Lianyun Tourism".