Summer Island Tour in Lianyungang with Night Economy Becoming Top Stream

From: Lianyungang Daily Updated: 2023-08-18 02:56

Enjoying the sea air, drinking beer and stripping the sticks... This summer, the "heat wave" of tourism has driven the continued popularity of island tourism and night economy in Lianyun District. Liandao, Yuntai Mountain on the sea and Gaogong Island are bustling with people, and the stunning mountain and sea scenery attracts many tourists who linger and forget to return. On the weekends of August 12th and 13th alone, Liandao Scenic Area received 94000 tourists, setting a record for receiving the highest number of tourists at weekends in the past three years.

"Recently, I have been a fan of Lianyungang, and I'm going to visit the sea with my friends at the weekend." Yesterday, a tourist whose family name is Li from Wuhu, Anhui Province, started to prepare a travel plan for island tour, "There are all beautiful mountains and seas in Lianyungang at Tiktok and other short video platforms."

The sea and sky are blue, and Lianyungang city is full of vitality. Data shows that in the first half of this year, Lianyun District received 1.608 million tourists and achieved a comprehensive tourism income of 1.576 billion yuan, an increase of 116.6% and 165.8% compared to 2019, respectively.

In order to further implement Twenty Measures for Restoring and Expanding Consumption recently released by the National Development and Reform Commission, Lianyun District has studied and formulated several measures to further stimulate the potential of tourism consumption in Lianyun District and promote high-quality development of the tourism industry.

“This summer, the tourism market in Lianyun District continues to have a strong recovery momentum,” according to the Cultural and Tourism Bureau of Lianyun District. “While accelerating the creation of national 5A level scenic spots and national key rural tourism villages, we will promote the deep integration of cultural, commercial and tourism, and turn more 'first time' customers of Lianyun into 'repeat business'.”

Therefore, Lianyun District actively creates a midsummer night market, enriches night consumption supply and turns "passenger flow" into "customer retention". In July, a midsummer night market was opened at Zai Hai Yi Fang Park, a beer festival with commercial performances was held, and Evening Wind Beach Bar was set up. With three or five friends, tasting fine wine and stripping the sticks on a bean bag chair, the atmosphere is perfect.

“The transportation here is convenient. At night, both tourists from other places and local citizens like to chat in the sea air, have some beer and strip the sticks. The number of tourists is significantly higher than before, and at night, the places are mostly full.” According to Zai Hai Yi Fang Park, the park has also added parent-child projects such as children's karts, children's trampolines, excavators and light luxury camping. Since the summer, Zai Hai Yi Fang Park has attracted nearly 100000 tourists, and the number of tourists at night has doubled from 2019.

From July 15th to 16th this year, Liandao Music Festival was successfully held in Liandao Scenic Area. The guest lineup of this music festival is strong, with a total of 67000 tourists received by the scenic area, an increase of 62.6% compared to 2019, and the occupancy rate of hotels in Lianyun District reached over 94%. The unique mountain and sea scenery, excellent cultural environment and mature organizational operation of Lianyun District have made this music festival popular.

The night is brightened up, people are gathered together, and commerce becomes prosperous. The night consumption scene of multiple flowering and diversified development has become a vivid portrayal of Lianyun District's active efforts to create and develop the night economy. The theme element of Lianyun District is red culture, highlighting the urban architectural complex on the sea side, the Old Street of Lianyungang and other scenic spots, creating a night economy model of "Night Tour of Lianyun with Red Impression".

“We launch the car trunk and outdoor entrepreneurship and employment activities with the night economy.” According to Lianyun District, “We will set up internet celebrity check-in points at multiple places of the "Light Show" on the square lawn at Jiaruibao Square, open a night "common prosperity" market and launch a trunk market on the Old Street of Lianyungang, releasing more new energy for consumption.”

“Small fish pancakes, crispy and chewy”, “handmade lemon juice, freshly squeezed juice and ready on sale”... Yesterday, the sky was dim, and in Lianyun District, around Zai Hai Yi Fang Park, there were frequent shouts. Many vendors began to take positions and showcase their signature products.

“The night market enriches the consumption life of tourists and surrounding citizens, and it also increases the income for us sole traders.” In the Old Street of Lianyungang, night market vendor Mr. Li is busy making handmade lemon tea for customers. “Recently, the night market has been very popular. I hope business can be prosperous this year and we can earn more money.”

At the same time, Lianyun District has strengthened its management of shop fronts, stores and service venues, greatly enhancing its consumer service capabilities and revitalizing the “night economy” in the city.

“We adhere to the principle of ‘not affecting the urban appearance and environment, not affecting fire safety, not affecting road traffic, and not affecting citizens’ lives’, and adopt a ‘combination of unblocking, classification and timing, and standardized management’ approach to increase the standardization of the night market economy.” according to the Urban Management Bureau of Lianyun District.

Strolling along the seaside beach, listening to the sound of the sea whistle, walking on the colorful landscape floating bridge on the sea, embracing the sea air and tasting fresh seafood at the seafood food square in West Liandao Village has become the first choice for summer visitors.

“Developing island tourism and night economy is not only a major positive measure to promote employment and liven up the urban economy, but also an active exploration and strong promotion of the cultural and tourism industry.” Pei, Deputy Director of the Bureau of Culture, Culture and Tourism in Lianyun District, said, “Next, Lianyun District will further awaken the new vitality of ‘beyond eight hours’ and open up new tracks for the upgrading of Lianyungang’s consumer market.”